FOM Typeface
04 Typography
Typefaces enhance brand recognition and tone of voice. To help ensure all communications are consistent, FOM uses a select group of preferred typefaces.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
The Futura typeface is highly geometric — meaning that its elements are based on simple geometric shapes like circles, triangles, and rectangles. In other words, it features clean and precise proportions, rather than imitating organic script or handwriting. Futura is also an extremely symmetrical typeface.
Futura
Futura
Futura Md BT
Each typeface family has multiple different weights. Pairing an extremely light stroke weight with an extremely bold stroke weight decreases readability(comfort) and extreme stroke weights are generally less legible.
Weights & styles
Futura
Bold
Bold Italic
Medium
Medium Italic
We use type in a clear, calm and confident manner. Using as few styles as necessary, range type to the left, pay close attention to the “rag” and always avoid orphans and widows.
29LT Bukra is a contemporary geometric typeface drawn with sleek mono-linear structure that unveils a futuristic and clean sensation. Its modern simplistic arrangement gives the typeface suitability for corporate and bold content text.
29LT Bukra
خط عربي
29LT Bukra
Each typeface family has multiple different weights. Pairing an extremely light stroke weight with an extremely bold stroke weight decreases readability(comfort) and extreme stroke weights are generally less legible.
Weights & styles
29LT Bukra
Bold
Regular
There may, in certain circumstances, be occasions where our typefaces aren’t available for use. (e.g. when web-fonts have been blocked or are unavailable, digital newsletters etc). When this occurs the following web-safe fonts can be used.
