What is FOM
01 Strategy - What is FOM?
It's crucial that every piece of communication created for the FOM brand be in line with the Brand’s identity and its overall values and standards.
FOM. Frame of Mind [phrase] a particular mood that influences one’s attitude or behavior.
Value-Based Community Project
✦ The umbrella for an array of projects that communicates
Value, Creativity, and Passion.
FOM Stands for
FOM’s Philosophy
Attaining existence in life does not have a singular path of accomplishment. Similarly, truth can be reached through various means. The fulfillment of existence lies within the very journey of life, as living is the ultimate state of being.
Despite the notable advancements witnessed in the realm of science and intellectual thought, modern-day challenges in various life domains have grown and intensified, necessitating individuals to prioritize their survival and basic needs. However, the pursuit of knowledge and self-discovery remains an integral part of the human experience, one that is equally crucial to other humanitarian necessities. Knowledge serves as nourishment for the soul, illuminating the path of human existence and paving the way towards higher pursuits.
Awareness serves as the threshold between the realization of existence and its mere existence as a fact. As previously stated, creativity and passion are fundamental components and instruments of self-enlightenment. They come in diverse forms and expressions, enabling us to communicate with society and shape our awareness based on the right values. Through this process, we establish a deeper understanding of our place in the world and strive towards a more fulfilling and purposeful existence.
With methodology and standards, we strive to establish a strong foundation for individuals who aspire to live consciously. Our goal is to create a society fueled by passion that values creativity as a means of expression. Every individual who is driven by passion should communicate value as a message with professionalism and credibility. Together, we can raise awareness and set higher standards for the individual, recognizing that their contributions are a product of their own creation.
With a deep sense of hope and faith in our societies and cultural legacy, we strive to build a conscious future that is worthy of future generations to come.
-Fom Founder Ibrahim Ajhar
The inception of the project in 2020 was a response to several calls, primarily driven by a societal need for emotional connection and a desire to enhance the Arab community's diversity. Stemming from a passion for cinema, the project emerged to emulate and generate value through the language of film. It sought to explore, communicate, and delve into societal, intellectual, and philosophical themes, infused with a fervor for life and self-actualization.
Within eighteen months of its launch, the project established connections within a specific community, offering enriching content and values. As the project expanded its team and fortified administrative structures, it attracted over forty dedicated volunteers and provided training to more than fifteen individuals across diverse fields, following a comprehensive and enduring approach.
The initial phase witnessed the project's outreach through social media, garnering thousands of followers among selective segments. Subsequently, in mid-2022, we redirected our focus, aiming to transcend singular passion-driven discussions to explore and broaden the scope of our response. We embraced a methodology that tied passion to work, considering it fundamental in creating and disseminating value.
This journey led us to the following pivotal steps:
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Rooting foundational concepts and translating them into functional tools and projects aligned with our operational framework and outputs.
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Structuring the project into an integrated system while establishing various components to fortify the overarching system's stability.
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Developing a standardized value classification and assessment matrix for films. This platform marks our ambition to provide comprehensive value assessment tools that encompass multiple facets and depths. The matrix embodies our principles and creative methodology, aiding evaluators in understanding, narrating, and communicating value. It aims to offer unique, inspiring, and high-quality insights accessible to diverse groups.
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Instituting an organizational, administrative, and operational framework, transforming the project into a self-sustaining entity. Each department serves as a training ground merging academic curriculum with practical applications, forming the backbone of the project and reflecting its robust infrastructure.
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Relaunching the inaugural project (FOM FILMS) with a revamped appearance and an enhanced marketing strategy to reach new demographics.
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Initiating groundwork for direct subsidiary projects and entities, formulating merger and operational plans for indirect auxiliary or collaborative ventures.
FOM's Story
FOM’s operates through exploration and establishment, aiming to foster fresh perspectives within our Arab society and reinforce both collective and individual Arab identities. Utilizing diverse methodologies, we seek to enhance cognitive empowerment through diverse creative expressions while upholding the core essence and significance of our message as a fundamental principle.
Our approach involves utilizing passion and imagination as tools for exploration and learning.
We strive to build a conscious future that is worthy of future generations to come.
An initiative team capable of producing profound and strategic value-centered community projects, aiming to enrich the language of discourse and redefine value in concept.
Our ultimate goal is to build a destination that is inclusive, thought-provoking, and meaningful.
Our Vision
The project's vision outlines FOM's goal, which is to create a destination that the entire community can contribute toward.
FOM's Summary
Empowering a community of passionate individuals to cultivate and communicate values through creativity.
Through our commitment to creativity, community, personal growth, and dialogue, we aim to differentiate ourselves as a destination that provides value and inspires individuals to create positive change in their lives and communities.
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Embrace Creativity: We will use creativity as a tool to spark curiosity, promote critical thinking, and inspire personal and societal transformation. We will create a diverse range of projects, including films, arts, creative work labs, human resources, and psychological and ideological values, that challenge individuals to think deeply about important issues and explore new perspectives.
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Cultivate Community: We will create a welcoming and inclusive space that fosters connections between individuals and communities. We will establish partnerships with organizations and individuals who share our values and provide resources and support to our community members. -
Facilitate Personal Growth: We will provide resources and support to help individuals develop new skills, explore their passions, and engage with others in a constructive and collaborative way. We will create a space where individuals feel empowered to explore their full potential and share their talents with the world. -
Promote Dialogue: We will encourage dialogue and understanding between individuals and communities through our projects, events, and initiatives. We will create a safe and respectful space where individuals can share their ideas and experiences and learn from one another.
Our Mission
The project's mission outlines how FOM will carry out its vision. It outlines the strategies the brand will use to differentiate itself and provide value.
FOM (Frame of Mind) caters to three main categories of stakeholders
We are committed to serving three main categories of stakeholders:
Internal Stakeholders:
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Team, Staff
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Inceptors
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Researchers, Academics
External categories:
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Public Access Domain
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Community Projects
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Partners and Sponsors
In the community:
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Community Engaging Segments
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Targeted Global Audience
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Beneficiary Targeted Populations
Core Value Proposition
FOM Behaviors
FOM's behaviors are the actions and attitudes that the project demonstrates in its interactions with its stakeholders, audience, and community. These behaviors are an important part of the project's identity and help to communicate the project's values and mission to its audience.
Confident
We believe in our project's ability to positively impact individuals and society as a whole, we speak with confidence, and we are authentic and self-assured. Our values and goals back our confidence, and of course, the community for the neat communication frame we built together.
Responsive
We deliver on the here and now, we are an eye to the future, past, and present, coupled with the speed of change around us. FOM is flexible to engage with the community on many levels in different fields, backed up by our cultural diversity advantages.
Inclusive
We believe that diversity is our strength, and we are committed to creating a safe and inclusive space where individuals from all backgrounds and perspectives can come together to explore and reflect on values. We pride our team on being accessible and dedicated to creating value for the whole community. Diversity of ideas, experiences, and thinking is what we value and celebrate.
Collaborative
We believe in the power of collaboration and teamwork and actively seek partnerships and collaborations with individuals and organizations that share our values and mission.
Provocative
Curiosity, creativity, and passion are the perspectives we bring. We believe in challenging the status quo and sparking conversations around important issues. We are not afraid to take on controversial topics or present challenging perspectives, and we believe that these conversations are essential for personal and societal growth, and to find new and better ways of achieving our goals. We are honest, edgy, raw, and progressive, qualities that define us.
Promoting awareness of the question, as an access tool, and that the answer lies only in the quest itself.
FOM's purpose is to create projects and platforms that promotes awareness and reflection on values through various creative channels. FOM aims to empower individuals to develop their intellectual and self-awareness, critical thinking skills, and knowledge, contributing to their personal and professional growth.
Purpose
The "WHY"
Why do we exist?
What do we want to accomplish?
What is the motivation behind our purpose?
FOM Pillars
Inclusivity | Empathy | Personal growth | Authenticity | Community
At FOM (FRAME OF MIND), our values are the guiding principles that shape everything we do. Our core values are:
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Inclusivity: We believe that everyone should feel welcome and valued in our community. We embrace diversity and strive to create a space that is inclusive and accessible to all.
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Empathy: We believe in the power of empathy to promote understanding and foster connections between individuals and communities. We strive to approach every interaction with kindness, compassion, and a willingness to listen. -
Personal Growth: We believe in the importance of personal growth and development. We provide resources and support to help individuals develop new skills, explore their passions, and reach their full potential. -
Authenticity: We believe that authenticity is essential to personal and societal transformation. We encourage individuals to be true to themselves and to express their unique perspectives and experiences. -
Communication: We believe in the power of communication to promote dialogue and understanding. We strive to create a space where individuals feel safe and empowered to share their ideas and experiences. for film and the conversations it can spark.
Our Values
At the very heart of the initiative are the values of FOM. They serve as the project's guiding principles as it pursues its objective.
We believe in building deep, human connections. We define success by the depth of these connections; they are what give us meaning and relate us to our work in the collective pursuit of building something great together.
The FOM (FRAME OF MIND) community is made up of a diverse group of individuals, collaborators, and partners who share a common goal: to create a vibrant and inclusive destination that empowers individuals to explore and express their unique perspectives and fosters connections between individuals and communities.
Our community includes filmmakers, artists, creatives, human resources professionals, psychologists, and individuals who are passionate about personal and societal transformation. We work with individuals and organizations who share our values of inclusivity, empathy, personal growth, authenticity, and communication.
We believe that by bringing together a diverse range of perspectives and experiences, we can create a space that is dynamic, thought-provoking, and meaningful. We welcome individuals from all backgrounds and strive to create a safe and inclusive space where everyone feels valued and empowered to contribute their unique talents and ideas.
Our community is the driving force behind everything we do at FOM. We rely on the passion, creativity, and expertise of our collaborators, partners, and individuals to create projects and initiatives that inspire personal and societal transformation.
Community
FOM works with a number of different collaborators, individuals and partners - the project’s community describes what these stakeholders all share.
An Intellectually rich project filled with passion solidifies concepts and meliorates communication.
FOM is perceived as an innovative, creative, and inclusive project that values diversity and promotes meaningful conversations around important topics.
FOM is sought to be known for its thought-provoking and impactful projects that encourage personal and social growth.
Perception
What role do we play in your audience mind?
What do they perceive our value to be?
FOM Manifesto
Empowering Minds, Shaping Perceptions: The FOM Manifesto
FOM (Frame of Mind) is a community-driven project that aims to use the language of creativity to promote and engage with different communities, to support raise awareness around the values that drive us to achieve and accomplish our goals. At the core of our philosophy is the belief that passion is the driving force behind personal fulfillment, and that creativity is the tool we use to express ourselves and make meaningful contributions to the world around us.
Through our work, we aim to inspire and empower individuals to discover and pursue their passions, and to connect with others who share their values and vision for a better future. We believe that by cultivating a culture of creativity, collaboration, and innovation, we can help individuals to lead more fulfilling and purposeful lives, and create a more just and equitable world for all.
Big change only begins with a collective series of changing the state of individual perception and consciousness, a chain of individual mindsets' change , or as we call it, their FRAME OF MIND.
FOM's voice is educational, informative, and thought-provoking.
Our tone is reflective and contemplative, as we encourage our community to think critically about the frames that shape their understanding of the world. We use words such as "concept," "premise," and "perspective" to convey our focus on the underlying ideas and messages in movies.
We also use words like "community" and "us" to emphasize the importance of shared understanding and engagement in our mission. We strive to create a sense of belonging and connection among our community as we discuss and explore the frames depicted everywhere.
In our brand voice and tone, we use phrases like "frame of mind," "frame of life," "frame of feeling," "frame of us," and "frame of you" to convey the idea that frames can influence every aspect of our lives and that our understanding of them is personal and unique.
FOM's Voice
Our voice guide shapes the tone and personality of all our verbal communications, it informs everything we express through words and pictures.
An authentic personality is not in the inheritance it carries, but in its concepts and perceptions.
FOM's personality is confident, responsive, inclusive, collaborative, and provocative. FOM is self-assured in its mission to create positive change, and it responds to the ever-changing landscape of values and creative work.
FOM is inclusive and celebrates diversity in all its forms, and it values collaboration and teamwork.
FOM is provocative in its approach to challenging the status quo and sparking conversations around important issues.
Personality
Our perspective and tone of voice
How we express and how we address
FOM is positioned in the community projects sector, seeks to meet intellectual needs and empower individuals.
FOM is differentiated as a project centered around creating a community-driven platform that offers opportunities for personal and social growth through meaningful conversations and creative work.
Positioning
Our target audience
Our long-term goal
