FOM Films Logo
10 FOM films Brand Logo
FOM’s logo is the key identifier of the project.
This section provides details on available logos and intended usage.
Logo
The FOM Symbol is a secondary identifier for FOM films. It should only be separated from the word-mark when used as an integrated design element.
Our logo represents the essence of our project, FRAME OF MIND.
It symbolizes the tunnel, the path to new perspectives and ideas. It embodies the spirit of exploration and discovery.
The vertical eye shape in the center signifies the power of perception, the ability to see things from a different angle.
The two bodies which integrates in harmony that represent the infinite possibilities that arise from joining opposite forces. The logo reflects our passion for creativity, our commitment to diversity and inclusivity, and our belief in the transformative power of the human mind.
FOM Symbol
Our Wordmark can be used without our symbol.
Wordmark
The primary logo for FOM films is to be Presented in black or white only, for both positive and negative use.
When combining the logo with brand colors, always ensure there is ample contrast in color pairings. The following examples are approved combinations.
Primary logo
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small.
Recommended minimum size is 100 pixels for screen, and 1.375 inches in print.
Logo Scaling
Don’t crowd the logo. When placing other elements nearby, ensure minimum clear space for brand consistency.
Clear space is determined by using the letters O from the wordmark.
Exclusion zones
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small.
Recommended minimum size is 100 pixels for screen, and 1.375 inches in print.
Scale
Print minimum size
H 6mm
Digital minimum size
H 16px
Print minimum size
H 6mm
Digital minimum size
H 100px
Print minimum size
H 8mm
Digital minimum size
H 100px
Logo on background
As a preference the primary logo is in black & white. Whereas the full color positive is available to use in both FOM (Blue) and FOM (Navy Blue).
Inverted master brand logo complete suite
