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MASTER BRAND STRATEGY & VISUAL IDENTITY GUIDE LINES
VERSION 2.0 — JAN 01, 2024
FRAME OF MIND in reality is an experience, an idea that became big, a belief. This document is an overview and introduction to our project and our visual identity, which is not just a logo, but a dynamic system that informs our appearance, our attitude and our expressions.

WHAT IS FOM?

Strategy

Master Brand

LOGO

Colors

Typography

Architecture

Up-to-date Resources

Resources

These guidelines are for internal, authorized FRAME OF MIND (FOM) team reference only. No portion of these guidelines can be made public or distributed in any media. Any ads, claims, incentives, and/or talent featured must be cleared prior to use and are for reference only. You shall be solely liable for your failure to comply with the foregoing and your use of these guidelines.


Caution
Contents
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